Boost for online shopping over festive season
Countries around the world experienced a boost in online shopping throughout the 2011/12 festive period, according to several reports.
Shoppers in Australia, the UK and America all embraced the e-commerce experience, with online sales in America alone topping $35.3 billion (£22.6 billion).
"Things started strong [in the USA] and stayed strong," according to the chief executive of ChannelAdvisor Inc., Scot Wingo. One American shopper, Justin Cook, explained on wsj.com why he decided to choose online retailers over their offline counterparts - exclaiming: "The deals they had this year were just too good to pass up."
The popularity of using online payment to complete a transaction has been notable in Britain and Australia as well, with their respective high streets suffering a little as a result.
The Australian reported that retailers in the country are feeling "downbeat" about their future prospects, thanks in part to the global economic situation and "poaching of sales by online competitors". In fact, 56 per cent of Australian retailers are concerned that the ease and convenience of online shopping will have a negative effect on their business.
Meanwhile in the UK, it seems shoppers were encouraged to head online during the festive period thanks to the low delivery costs on offer, PR News Wire reported. The greater stock available was also something cited by Britons as a reason for embracing e-commerce, whilst the strength of online payment solutions was cited by some 46 per cent of British shoppers surveyed recently.