Do mass market moms hold the key to winning the war on cash?

"Mass Market Moms" are mothers with childern under the age of 18 still living at home and have an average household income ranging between $50,000 and $100,000 annually. This segment of influential women can potentially hold a key to waging the war on displacing cash.

According to the MasterCard report, mass market moms are heavy debit and heavy cash users. They are 40 million strong and are family oriented.