E-commerce is built on convenience, reveals expert
Convenience is one of the key drivers of e-commerce, so companies need to make sure their efforts allow the purchase of goods from anywhere.
That's the opinion of internet psychologist Graham Jones who, according to myhermes1.co.uk, was responding to the latest British Retail Consortium - Google Online retail monitor.
He noted the uptake in using tablets/smartphones for searching (as reported in the study) was no surprise, especially as an increasing number of people are using the platforms to make an online payment for goods and services from businesses.
It's the convenience of picking up a device and being able to quickly purchase a product that gives e-commerce and m-commerce its allure. Furthermore, as the proliferation of smartphones continues, it is "fundamental" that firms make themselves e-commerce-ready.
"Businesses that are not mobile ready and who do not have in-store Wi-Fi are going to suffer, because consumers want to be able to access the internet in shops and compare prices directly, or find out more information about what is on sale in front of them," he said, cited by hostway.co.uk.
The psychologist added that being able to quickly purchase a product is essential - "anything we can do to save time in buying them is something we prefer".
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