May 18, 2012
Free Webinar: What’s in Store for US Chip-Enabled Payments: EMV and Mobile?
insideVirtual is pleased to offer the following free webinar presented by Capgemini within the PaymentsMarket.com partner pavilion of inside365 virtual trade show and business community.
Webcast Overview: Exploration of Near Field Communications (NFC) as the next frontier for commerce, exploration of business models, mobile payment ecosystem stakeholders, rationale for cooperation, strategies for market entry, the role that smart cards and EMV will play in readying the market for chip-enabled payments, highlights of EMV roadmap for the U.S.
Who: Deborah Baxley, Principal, Capgemini Financial Services
When: Monday, October 17, 2011 at 1:00 pm Eastern Time
Where: inside365 Virtual Presentation Hall http://bit.ly/r7msN5
Free to Register
Topics Covered
EMV:
- An introduction to EMV and smart cards, describing how they enhance security
- Global landscape for chip-enabled payment security and the high-risk position of the U.S. being a late adopter
- Barriers to U.S. EMV migration and why EMV adoption is more likely now than ever before – what’s changed?
- Recent announcements by market players, including Visa, US Bank, Wells Fargo, and JP Morgan Chase
- EMV’s track record in combating fraud
Mobile payments:
- Description of the different types of mobile payments and market potential
- Comparison of mobile payments approaches – reliability, speed, security, etc.
- First-mover advantage and business case components
- Mobile payments ecosystem and business models
- Other compelling NFC applications: mobile marketing approaches
Market entry strategies
- Chip-based payments roadmap for the U.S.
- Areas of choice: interface, authentication, authorization and cardholder verification
- Implications for international travelers
Conclusions
- Mythbusters!
- Cost for industry-wide migration
- Merchant point of view
- The way forward
About The Presenter:
Deborah Baxley is a Principal with Capgemini Financial Services. An international retail payments consultant, recognized industry expert, creator of growth strategies for new and existing markets, with more than 20 years of experience consulting to banks. She has in-depth experience in mobile payments, and credit cards. Former leader of
She has performed strategy work in 14 countries for top banks and payment companies, advising on product direction and competitive positioning, delivering in up to $20M in new revenue or $50M in operating cost savings, including MasterCard, Bank of America, Visa, and American Express.
She is widely recognized for insights on the future of retail payments and serves as officer for the Smart Card Alliance Payments Council, Advisory Board Member at Brighter Planet, socially responsible company helping manage and mitigate carbon emissions using cutting-edge analytics linked to payment cards, co-chair, W.Net LINC New York “Women in Payments” networking group, co-founder, One Million Acts of Payment Innovation, Program Committee member, NFC World Congress 2011, co-founder, NY PAY networking group, and Certified Smart Card Industry Professional.
She is a frequent keynote speaker and prolific author on topics of mobile and advanced payments innovation, author of 20 published articles and white papers, most recently “Card Payments Roadmap in the U.S.: How Will EMV and Contactless Impact the Future Payments Infrastructure?” and “Chip-Enabled Mobile Marketing,” and spoke at 21 US and international industry events in the past 7 years on topics of payment security and product innovations for mobile, loyalty, payment issuers and processors.
Register today at the inside365 Virtual Presentation Hall http://bit.ly/r7msN5
