Qatar embracing e-commerce, survey finds
A MasterCard survey has found that 49 per cent of Qatar's shoppers are heading online to make their purchases, Gulf-times.com reports.
Many of these keen internet shoppers are aged between 45 - 49, MasterCard revealed and a significant 11 per cent plan to start shopping on their mobile phones, in addition to their computers or tablets.
Perhaps surprisingly, airline tickets are most popular amongst those in Qatar using an online payment gateway. A whopping 70 per cent of those surveyed by MasterCard said they would rather head online to book their flights, preferring this method to heading into bricks-and-mortar stores. The marketing manager at MasterCard Worldwide, Safdar Khan, shared his thoughts on the positive findings.
"It is encouraging to see the positive trends in online and mobile shopping in Qatar. More consumers are going online to download music, to buy medicines or to plan their holiday," Khan said.
"Our research shows that consumers are comfortable making sizeable purchases like airline tickets from their computers or mobile phones, and we believe that this is a great opportunity for banks and merchants to tap into this segment and offer consumers more value-added benefits."
The results may come as no surprise, as other findings from MasterCard recently revealed that consumer confidence is fairly high in Qatar. Cited by Ameinfo.com, the results showed that Qatar currently boasts a score of 93.6 on the MasterCard index of Worldwide Consumer Confidence.
About First Atlantic Commerce
First Atlantic Commerce (FAC) is a leading global, online payment solutions provider. Headquartered in Bermuda, and established in 1998 to create secure card-based payment solutions for e-businesses, FAC’s cGate® technology offers service, flexibility and security to adapt to many business and bank acquirer requirements. FAC provides merchants with multi-currency payment solutions in addition to fraud and data management services including AVS-only, CVV2/CVC2/CID verification, and 3-D Secure™ in multiple jurisdictions across Europe, Asia Pacific and the Latin American Caribbean Region.