The 41st Parameter Appoints Three Industry Experts to Executive Team

SCOTTSDALE, AZ -- (MARKET WIRE) -- 01/25/2006 -- The 41st Parameter, a leader in covert fraud detection and prevention for the online channel, today announced the expansion of its executive management team with the addition of three key members: David Britton, vice president of professional services for eCommerce; Todd Lawson, vice president of finance; and Raz Yalov, vice president of engineering. The new executives bring more than 40 years of combined industry experience in fraud detection and prevention, web product development, eCommerce, Internet fraud and financial management. In their new roles, the vice presidents will help support the Company's rapid expansion of covert fraud solutions into the online retail and banking industries.

"The 41st Parameter is defining a new category for Internet fraud detection and prevention," commented Ori Eisen, founder and CEO of The 41st Parameter. "With exploding fraud rates and the FFIEC guidance, covert detection technologies will provide the next wave of security implementations for banks and online merchants. It is essential we seed our executive team with the best talent the industry has to offer to help manage the escalating demand for our solutions. We believe these new appointments help us accomplish our mission to deliver ground-breaking, enterprise-level security that enables customers to stay one step ahead of the fraudsters."

As one of the first Internet fraud investigators, Britton brings unparalleled expertise developing cutting-edge fraud prevention technologies and insight into the criminal methodology behind Internet payment fraud from his senior positions at and Lawson comes with twenty years of experience in the financial management of several technology start-ups, including Vcommerce Corporation and Primarion, Inc., where he successfully strengthened the firms' financial positions by securing early-stage and mezzanine funding. Yalov, most recently from Mercury, is an accomplished executive with expertise in the management of enterprise critical web traffic monitoring systems, as well as extensive knowledge of web development and Internet protocols.

The executives join a visionary management team with extraordinary expertise and depth in fraud detection and prevention:

+++ Ori Eisen, founder and CEO, was previously worldwide fraud director at American Express where he championed the inclusion of Internet parameters in the company's authorization request processes. Eisen was also director of fraud prevention for VeriSign/Network Solutions where he reduced fraud losses by more than 85 percent in just three months.

+++ Elazar Katz, vice president of professional services for e-Banking, is a renowned expert on the industrialization of fraud and served most recently as director of the Active Risk Monitoring practice at Unisys Corporation. Katz has specialized in creating risk-monitoring "ecosystems" that detect and analyze fraud or identity theft events in real-time or near real time, and while at Unisys, led the design of one of the first fraud systems to continuously monitor both online and branch activities.

About The 41st Parameter

As the pioneer of covert, online fraud detection and prevention technologies, The 41st Parameter offers highly accurate, non-intrusive fraud control measures for the online channel. By continuously collecting new and unique parameters from end-user computers during online account access, the Company's patent-pending technologies enable forensic identification of devices to monitor suspicious or fraudulent account activity and help protect sensitive customer data. The 41st Parameter's products have "zero imposition," requiring no action or behavior change on the part of the consumer. For more information, please visit


Kim Halmekangas
Phone: (480) 544-6990
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SOURCE: The 41st Parameter