41st Parameter Identifies Emerging Fraud Trends at 7th Annual MRC Conference

Ori Eisen to Speak on Latest E-Commerce Fraud Threats Plus Instruct Course During Inaugural Pre-Conference Training, "The Fundamentals of E-Commerce Fraud"

SCOTTSDALE, AZ (AllPayNews.com) - 41st Parameter® Inc., the leader in Card Not Present fraud detection and placed as a visionary in (1)Gartner's Magic Quadrant for Web Fraud Detection, today announced Founder and Chief Innovation Officer, Ori Eisen, will be a featured speaker during the 2009 7th Annual Merchant Risk Council (MRC) Conference. The event will be held March 10-12 at the Wynn Las Vegas Resort.

Eisen, a Board Advisor for the MRC, will present "Fight Back: 2009 Emerging Fraud and Cybercrime Trends" on March 11, 2009 at 4:15 p.m. in Lafite 8. The presentation will focus on the latest fraud threats and trends within the e-commerce industry and highlight techniques available to help online merchants address them. Marking his sixth consecutive year speaking at the annual MRC conference, this further validates Eisen's thought leadership position within the e-commerce anti-fraud community.

Additionally, Eisen will instruct a portion of the MRC Education Committee's training, "The Fundamentals of E-Commerce Fraud," during the March 10 Platinum Conference. "We are pleased to have access to such relevant materials for our inaugural training session and thankful to have the content contributions provided by Ori as our core curriculum," said Tom Donlea, Executive Director for the MRC.

"Providing merchants insight to the most recent trends within the cybercrime environment is the first step toward stopping fraud," said Eisen. "Knowledge is the key to prevention and it is substantially more effective when the information learned is applied to work with the latest technology available."

As the leading visionaries in web fraud detection and prevention, 41st Parameter will provide access to several accomplished e-commerce experts in the conference exhibit hall. Located at Booth #105, 41st Parameter customers will be on hand throughout the event to discuss their proven success using device identification and the industry's most comprehensive solution, 41st Parameter's FraudNet. 41st Parameter will also showcase several new success stories illustrating their customers' confirmed success identifying, stopping and preventing CNP fraud.

In addition, visitors to 41st Parameter's booth will receive information on the company's innovative, comprehensive and proven web fraud detection solutions, PCPrint(TM) and FraudNet. Access to the Gartner Web Fraud Detection Magic Quadrant report, which rated vendors on their completeness of vision and ability to execute, will also be available or can be requested from the company's Web site at: http://www.the41st.com/Gartner/.

About 41st Parameter

41st Parameter is the leading provider of comprehensive Cybersecurity solutions, to detect and prevent multi-channel fraud for e-commerce companies, financial institutions and travel services. 41st Parameter offers the only industry proven solutions in the market today not requiring user registration, enrollment, downloads or installations. To learn more about 41st Parameter, visit www.the41st.com.

About the MRC Annual Conference

The Merchant Risk Council's 7th Annual e-Commerce Payments and Risk Conference is being held at the Wynn Las Vegas Resort on March 10-12, 2009. The 7th Annual e-Commerce Payments and Risk Conference unites the world's top Internet merchants, credit card companies, risk management providers, law enforcement agencies and various consultants and educators in discussing how to make shopping on the internet easier, safer and more profitable for all involved. For registration or exhibition information at this conference, please visit the MRC's website at www.merchantriskcouncil.org.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner "Magic Quadrant for Web Fraud Detection" by Avivah Litan, February 6, 2009. ID Number G00164722.

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Contacts:
Dave Yohe
41st Parameter
480.776.5518

Tim Whitman or Kristin Forte
Schwartz Communications
781.684.0770