Allegiant and Loyalty Lab Enter Alliance

CINCINNATI--(BUSINESS WIRE)--May 23, 2006--The Allegiant Group, Inc., a leading loyalty marketing and management company, has announced the formation of a strategic alliance with Loyalty Lab, Inc., the leader in on-demand customer relationship management. Under the alliance, Allegiant will provide program development, management and marketing expertise to Loyalty Lab clients. Loyalty Lab will provide its CRM platform to Allegiant's loyalty clients.

"We are excited about the value the alliance brings to both companies. Loyalty Lab's CRM suite provides Allegiant a world-class platform that will enable us to design and manage more innovative loyalty programs for retailers and service companies. Loyalty Lab's clients will be able to tap into Allegiant's best-in-class loyalty expertise and reward products" said Stephen Drees--president of Allegiant.

Loyalty Lab is the latest of a number of companies to partner with Allegiant. Nine other companies are in partnership with Allegiant including: Shift Global, Loyalty Research Center, Customer Asset Consulting Group, FiSite Research, 121 Marketer, Bullseye Marketing Group, Profitable Projects, Hendricks Consulting, Top Gun Sales Performance System. Allegiant also offers best-in-class reward currencies. Its reward certificates and stored value cards are accepted nationwide for purchases in categories such as retail, travel, dining, movies & entertainment, sports & leisure.

Allegiant members and partner companies have experience in numerous industries with a Who's Who list of B2C and B2B clients including: Time Warner, Titleist Golf, The Limited, Panasonic, Bacardi Global Brands, American Express, E-Trade, MBNA America, Philips Electronics, The Prudential, Exxon/Mobil, Unilever, General Electric, Walmart, Bank of America, Sears, Cummins Engines, Miller Brewing, Best Buy, Ford Motor Co., Hershey Foods, US Bancorp, Goodyear, Macy's, AT&T, McDonald's, Aetna, Procter & Gamble, Allstate, Home Depot and many more.

Allegiant has members, representatives and alliance partners in ten U.S. cities. Headquartered in Cincinnati, it serves clients throughout the U.S. and abroad. To obtain a free white paper, The Six P's of Customer Loyalty, visit www.allegiant-group.com.

About Loyalty Lab, Inc.

Loyalty Lab, based in San Francisco, is the leader in on-demand retail loyalty and customer management solutions. Loyalty Lab's flagship Customer Relationship Manager Suite allows retailers to create and manage loyalty programs, email campaigns and promotional offers from a single desktop. Clients include RedEnvelope, 1-800-Flowers.com, Smith & Hawken, Pfaltzgraff, Bally Total Fitness, The Sharper Image and a number of other prominent retailers. For more information visit www.loyaltylab.com.

Loyalty Lab and the Loyalty Lab logo are trademarks of Loyalty Lab, Inc.

About The Allegiant Group, Inc.

Allegiant, based in Cincinnati, is a leader in integrated loyalty marketing and management. Allegiant partners with client companies to Harness the Power of Loyalty(TM) with customers, employees and sales channels. Utilized individually, in combination, or in a fully integrated manner--Allegiant's full array of products and services can help solve most any loyalty challenge. Learn more at www.allegiant-group.com.

The Allegiant Group name and logo are trademarks of The Allegiant Group, Inc.

Contacts
The Allegiant Group, Inc., Cincinnati
Stephen Drees, 513-701-1801
sdrees@allegiant-group.com
or
Loyalty Lab, Inc., San Francisco
Renee Deger, 415-962-4000
renee@loyaltylab.com