Alliance Data's Canadian Loyalty Business Signs Multi-Year Renewal With Leading Canadian Home Improvement Retailer RONA
Agreement Extends Long-Standing Relationship with Nationally Recognized Brand Name in Home Improvement Products
DALLAS, April 22 (www.AllPayNews.com) -- Alliance Data Systems Corporation NYSE: ADS, a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that RONA Inc. has signed a multi-year renewal agreement as a national sponsor in Alliance Data's Canadian AIR MILES(R) Reward Program. A top-5 AIR MILES sponsor, RONA Inc. is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA has been offering its Quebec customers AIR MILES reward miles since 1992, with all other RONA stores from coast to coast joining the program in 2004. The relationship was recently further expanded when RONA's subsidiary in Quebec, Reno-Depot, also joined as a sponsor in 2007. An over $6 billion (CDN) Canadian retailer, RONA currently has a network of 680 stores across Canada.
The AIR MILES Reward Program is Canada's premier coalition loyalty program, with approximately two-thirds of Canadian households actively collecting reward miles. AIR MILES collectors earn reward miles at more than 100 leading brand-name sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise, including gift certificates redeemable at RONA stores, and more.
"The long-standing partnership between the AIR MILES Reward Program and RONA has helped us build tremendous customer loyalty and attract new customers throughout our 15-plus year relationship," said Michael Brossard, senior vice president, Marketing, RONA. "This program continues to be a critical part of our marketing and growth strategy, as evidenced by fully integrating the AIR MILES offer across our network of store brands, and across our retail channels."
"This extension demonstrates our commitment to establishing long-term strategic relationships with partners by demonstrating the recognized value of the AIR MILES Reward Program to our partners," said Bryan Pearson, president, Alliance Data Loyalty Services. "RONA is a highly recognized brand and industry leader that has been part of the AIR MILES Reward Program for more than 15 years, and we're pleased with their decision to continue our successful partnership."
About Alliance Data
Alliance Data NYSE: ADS is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America's most recognizable companies. Using transaction-rich data, Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs over 9,000 associates at more than 60 locations worldwide. Alliance Data's brands include AIR MILES(R), North America's premier coalition loyalty program, and Epsilon(R), a leading provider of multi-channel, data-driven technologies and marketing services. For more information about the company, visit its website, www.AllianceData.com .
RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of 680 corporate, franchise and affiliate stores of various sizes and formats. With over 27,000 employees working under its family of banners in every region of Canada and more than 15 million square feet of retail space, the RONA store network generates over C$6.5 billion in annual retail sales. Visit rona.ca to learn more.
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