BB&T Selects Actimize for Comprehensive End-To-End E-Banking Fraud Protection

NEW YORK, March 26 (www.AllPayNews.com) -- Actimize Inc., a leading provider of compliance and fraud prevention solutions for the financial services industry, today announced that BB&T has selected Actimize's eBanking Fraud Prevention solution. BB&T Corporation is the nation's 11th largest financial holding company with over $121 billion in assets and 1,450 branches in 11 states. The Actimize eBanking Fraud solution will be a key component of BB&T's comprehensive fraud prevention program.

"BB&T is committed to maintaining a secure e-banking environment for our customers. After much market analysis, we found the Actimize eBanking Fraud Prevention solution provided the most complete e-banking channel protection, and a platform for monitoring enterprise-wide activities to more accurately identify fraudulent patterns that could impact our customers and our business," said Paal Kaperdal, Senior Vice President, BB&T.

The Actimize eBanking Fraud Prevention solution delivers a layered approach to combating online banking fraud, encompassing multi-factor analysis at login, comprehensive transaction monitoring, and behavior analysis. The solution creates profiles and monitors all transactions, both on-line and off- line, to more accurately identify and prevent fraudulent activity. This approach enables the Actimize solution to detect over 90 percent of fraud activity while maintaining a very low level of false positive alerts.

"We are very pleased that BB&T has selected our eBanking Fraud Prevention solution to protect its online banking channel and its customers' assets from online fraud," said David Sosna, CEO of Actimize. "Because our solution combines payments and transaction monitoring of the online channel, as well as other customer activities where fraud can occur, we are able to provide the most accurate fraud detection and the best fraud prevention available. BB&T's choice of the Actimize solution is yet another validation of our leadership in complete e-banking fraud and enterprise fraud protection."

About Actimize

Actimize is a leading provider of enterprise software solutions for anti- money laundering, broker / dealer compliance, and fraud prevention. We deliver value across the enterprise with focused solutions built on a patented, scalable, and extensible analytics platform. Actimize solutions enable financial institutions to increase their insight into real-time customer behavior and improve risk and compliance performance. Nine of the top ten financial services organizations use Actimize solutions and in total our solutions provide surveillance and compliance monitoring for over US$5 trillion in assets. Actimize solutions have been implemented worldwide at leading financial services institutions including banks, brokerages, and insurance firms as well as regulatory bodies and government agencies.

About BB&T Corporation

Winston-Salem, N.C.-based BB&T Corporation (NYSE: BBT) and its subsidiaries offer full-service commercial and retail banking and additional financial services such as insurance, investments, retail brokerage, corporate finance, consumer finance, payment services, international banking, leasing and trust.

BB&T operates more than 1,450 financial centers in the Carolinas, Virginia, Maryland, West Virginia, Kentucky, Tennessee, Georgia, Florida, Alabama, Indiana and Washington, D.C. With $121.4 billion in assets, BB&T Corp. is the nation's 11th largest financial holding company. More information about BB&T Corp. is available at http://www.bbt.com/.

For more information, contact:
Eric Sokolsky
Weber Shandwick for Actimize
212-445-8081
esokolsky@webershandwick.com

Website: http://www.bbt.com/