Blackhawk Network Honors Excellence in Gift Card Industry
Annual Hawk Awards Recognize Industry Leaders and Innovation
PLEASANTON, Calif.--(www.AllPayNews.com)--Blackhawk Network, a market leader in card-based financial solutions and the largest provider of third-party gift cards in the United States and Canada, announced the winners of the prestigious Hawk Awards, which honor excellence in the gift card industry. These awards recognize quality and merit in card design, package design, promotions, marketing and an overall outstanding achievement in the gift card industry.
"The Hawk Awards are an opportunity for Blackhawk Network to highlight the best practices that have contributed not only to the success of Blackhawk, but to the advancement and growth of the industry overall," said Donald Kingsborough, president and chief executive officer of Blackhawk Network.
The Hawk Awards were distributed to industry leaders in five key areas; Card Design, Promotion, Product Innovation, Industry Achievement and Best Overall Gift Card Program.
-- Best Card Design - Southwest Airlines
Southwest Airlines' clear impactful execution successfully conveys
their brand's messaging, attracts their loyal customers and
promotes purchases by standing out in busy retail environments.
-- Best Promotional Program - Universal Orlando(R) Resort
By demonstrating the ability to effectively showcase their product
while creating a compelling call to action with their Halloween
Horror Nights campaign, Universal Orlando(R) Resort successfully
raised awareness of their product and increased sales.
-- Most Innovative Product or Service - NetSpend Corporation
NetSpend Corporation exhibited their commitment to the development
of prepaid financial products that empower consumers with the
launch of Visa Travel Money, the first co-branded Visa Travel
product ever to be retailed in the grocery/third-party channel.
-- Industry Achievement - iTunes
iTunes' break through marketing and merchandising programs have
significantly increased overall consumer awareness of the
third-party category, sold record levels of cards and increased
visibility and consumer involvement for the entire industry.
-- Best Gift Card Program - Target
Target continues to excel in all areas of the gift card marketplace
including product design, marketing and advertising. Target's
commitment to gift cards is evident in their support of the
industry and the growth of their in-store program. Target was
recognized for their overall program and the contributions they
have made to the entire industry.
About Blackhawk Network
Blackhawk Network, is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass, convenience, drug and specialty retailers. The network includes more than 60,000 storefronts and reaches more than 135 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network has offices worldwide including the United States, Canada and the United Kingdom. For more information please visit www.blackhawknetwork.com.
Brian Dowling, 925-467-3787
Teri Llach, 925-226-9028
Kendall Coleman, 415-395-5914