Celent and VSoft Present Remote Deposit Capture Research Data at 2008 BAI TransPay

Session reveals branch renewal and remote deposit paradox

2008 BAI TransPay --(www.AllPayNews.com)--There is an emerging paradox in retail banking between investments in branch renewal and remote deposit capture technologies. Following heavy investment in branch renewal projects, the industry is also seeing a parallel and rapid adoption of technologies like remote deposit capture and image-enabled ATMs, which keep customers away from branches. This paradox results in a conflict between the imperatives of customer intimacy/value optimization and process efficiency/profitability.

What: At the upcoming 2008 BAI TransPay Expo & Convention, Bob Meara, senior analyst for Celent and Vijay Balakrishnan, COO of VSoft Corporation will present a session on Remote Deposit Capture, discussing results of surveys with retail banks and credit unions that address this paradoxical intersection of customer acquisition, profitability, retail payments and channel optimization.

Key points include:
-- Conflicting objectives between branch renewal and remote deposit;
-- Strategies to balance customer intimacy and process efficiency;
-- Channel optimization to manage customer retention and value.

Where: BAI TransPay Conference & Expo

Gaylord Texan Resort & Convention Center, Grapevine, Texas
Tuesday, February 5, 3:45 p.m. - 4:45 p.m.

Who: Bob Meara, Senior Analyst, Celent

Bob Meara is a senior analyst in Celent's banking group. Meara's research focuses on check processing with emphasis on branch capture, remote deposit capture and deposit automation, as well as check conversion, image exchange and image replacement document (IRD) solutions.

Before joining Celent, Meara was the director of product marketing at Alogent. In this role, he positioned and launched a series of Check 21 payments solutions. Prior to Alogent, Meara was a senior consultant at Stonebridge Technologies, where he developed e-marketing, CRM and Internet branding strategies for clients. He has also held positions in marketing and brand management at Telemate.net Software, BellSouth, Hayes Corporation and Procter & Gamble.

Vijay Balakrishnan, Chief Operating Officer, VSoft Corporation

Vijay Balakrishnan is chief operating officer (COO) of VSoft Corporation, an Atlanta-based provider of check imaging software solutions for financial institutions. Balakrishnan has more than 28 years of technology and financial industry experience. He has conducted business in more than 45 countries, providing VSoft with a truly global perspective to further expand VSoft's international efforts.

Prior to his role as COO, Balakrishnan served as vice president of strategic marketing for Metavante, where he was responsible for the brand integration and strategic direction of four acquired businesses (AFS, Vectorsgi, Endpoint Exchange, and Treev) into Metavante Image Solutions. Before joining Metavante, he was the executive vice president of products and international at Alogent Corp. where he was responsible for all products and international business. Balakrishnan also held leadership positions with Honeywell, Deluxe Corporation and Equifax.

For VSoft Corporation
Mary York, 678-781-7221
Carol Kennemore, 678-781-7205