ClairMail Expands Optimized Mobile Web Support to Android and BlackBerry Devices
NOVATO, CA -- 01/26/10 (AllPayNews) -- ClairMail, Inc., the leader in mobile banking and payment solutions, today announced an update to the ClairMail mobile banking platform that extends its highly optimized mobile Web experience to Android and BlackBerry devices.
Based on its market leading SmartRendering technology, the ClairMail platform now supports a highly device-optimized version of the ClairMail mobile Web experience for BlackBerry and Android-based phones, such as the Curve™, Storm™, Pearl™, Motorola DROID and Google's Nexus One, with plans to support other devices as they are introduced to market. ClairMail has long provided the industry's leading mobile Web banking functionality on several hundred handsets, including the iPhone, with its proprietary device detection technology that delivers the best possible user experience based on each device's specific capability.
"Smartphone owners are blazing the path for mobile banking and payments -- they 'get it' and use such services habitually," said Mark Schwanhausser, senior analyst in charge of multichannel financial services for Javelin Strategy & Research, which forecasts that 52% of mobile-phone owners will tote a smartphone by 2014. "But to capitalize on smartphone owners and establish themselves as mobile-banking innovators, financial institutions must quickly develop ways to specifically serve the leading smartphones, starting with the iPhone, BlackBerry and Android-based phones."
While Apple's iPhone has garnered much attention since its introduction in June 2007, RIM's BlackBerry devices remain the most widely adopted in the U.S., with approximately 15 million in use according to comScore. Google's Android OS, a newer contender in the smartphone market, has seen adoption double over the past year.
Taking advantage of the latest improvements in mobile browser technology, ClairMail's mobile Web infrastructure allows smartphone devices to provide a highly streamlined, application quality user experience without having to download an application. This highly optimized mobile Web capability is an integral part of ClairMail's recently announced Smart Client technology, a unique approach to the delivery of mobile banking on smartphones first introduced for the iPhone in September 2009. The Smart Client is a hybrid approach which fuses the centralized manageability of the optimized mobile Web experience with a small downloadable application which acts as a bridge to native capabilities of the device not otherwise available to the mobile browser (such as push notification alerting, GPS access and NFC capabilities).
"Our new highly optimized support for the BlackBerry and Android operating systems demonstrates our commitment to furthering mobile banking adoption amongst all smartphone users," said Donald MacCormick, VP of Product and Engineering at ClairMail. "With 15 million users, BlackBerry is the most popular smartphone operating system in the U.S., and Google's new Android operating system has seen a surge of adoption in the past year. Each of these operating systems comprises millions of mobile users who, along with iPhone owners, can now take advantage of ClairMail's best-in-breed mobile banking and SmartRendering technology."
ClairMail is the leading provider of mobile solutions for banking, payment and card services. ClairMail provides a technology platform designed to help financial institutions realize the strategic potential of mobile banking, driving new levels of customer trust and loyalty, facilitating cross-sell opportunities and enabling near term, measurable cost savings. Financial institutions of all sizes now have an opportunity to reach 100% of their customer base and proactively deliver personalized content through multi-level alerting and triple-play convergence capabilities via a central customer interface. ClairMail's platform also offers multi-channel enrollment options to maximize mobile adoption and ROI, regardless of mobile device, carrier or back-end financial system. Founded in 2004, ClairMail is headquartered in Novato, Calif. For more information call (415) 884-7270 or visit www.clairmail.com.
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