Fair Isaac and SEMPO Begin Pay-Per-Click Advertising Click Fraud Study

Corporate advertisers, search marketers, and advertising analytics providers are invited to contribute campaign data for analysis San Jose, CA, August 7, 2006 (AllPayNews) -The Search Engine Marketing Professional Organization (SEMPO) and Fair Isaac Corporation (NYSE: FIC) today announced that they have begun enlisting contributors for their research study on click fraud in pay-per-click (PPC) advertising. SEMPO, a non-profit professional trade association serving the search engine marketing industry worldwide, and Fair Isaac, the leading global provider of analytics and decision management technology, are co-sponsoring the study. The study will use artificial intelligence methods to determine the extent of click fraud in PPC advertising and develop a solution for the search engine industry. In conjunction with the Search Engine Strategies San Jose Conference, August 7-10, SEMPO and Fair Isaac invite PPC advertisers to contribute their PPC advertising campaign data for analysis. Qualified contributors include corporate advertisers, interactive advertising or search agencies managing large search advertising accounts, and leading web analytics or ad-serving technology companies. In exchange, participants will receive meaningful analysis of their search engine advertising and potential click fraud. For more detailed program information and to register for the study visit: www.sempo.org/clickfraud-study . Contributors will be accepted starting August 7 through September 30. Additionally, search engine advertisers can volunteer for the click fraud research project by: * Registering at the SEMPO booth (723) during Search Engine Strategies Conference. * Submitting company name and contact information at the SEMPO member meeting Monday, August 7, Room C at the San Jose McEnery Convention Center at 5:45 pm. Fair Isaac's fraud and identity theft detection solutions are known worldwide for their effectiveness in helping businesses across industries cut fraud losses and protect their customers from fraudulent transactions. Fair Isaac's Falcon One