Gap Closing Between Emerging and Western Online and Mobile Games’ Markets
The Newzoo 2011 National Gamers Surveys, sponsored by GlobalCollect, the world's premier payment service provider of local e-payments, show that online and mobile spending on games passes 50% mark of total consumer spending in the US and Europe
Trends in Emerging Markets
Internet penetration and use in Brazil and Russia is relatively low, but growing at an enormous pace. Of the active internet population - 46 million in Brazil as well as Russia - at least 75% plays games. By now, more time is spent on playing games than watching TV: on average 11 hours per week. Of this group, 47% of Brazilian and 53% of Russian gamers spend money, pushing the volume to major European market levels. More than two-thirds was spent on add-ons like virtual items for free-to-play online and mobile games.
Koen Vanpraet, CCO of GlobalCollect, commented: “As an international Payment Service Provider consulting clients on monetizing their gaming platforms, we see changes first hand. Year on year, total transactions grew 103% in Russia and 228% in Brazil in 2010. Local payment methods, such as Boletos Bancário (Brazil) and WebMoney (Russia), played a major role in this. We know research is vital to ensure gaming companies implement the right strategy to grow their online business and the results of these surveys enable us to advise our clients on a strategic level.”
Trends in Western Markets
In Western markets, neither the number of gamers nor their spend has changed much since 2010. But major changes can be seen in time spent on games in Europe, gradually catching up with the US; spending on online, mobile, and downloaded games now takes up at least half of consumers’ games budget, with MMO games applying to around 10% of the total wallet; virtual currency has become mainstream with an average of 80% of online gamers using it; only 15% of gamers ever bought Facebook credits.
High-level data and in-depth webinars
- Datapoints on dedicated LinkedIn groups: Emerging Markets and Game Monetization
- Upcoming webinars on specific topics
- Previous GlobalCollect whitepapers
- New surveys (June 2011) on Asian markets (incl. China, Korea):www.newzoo.com/2011
Newzoo is an international market research firm completely focused on the games industry. Newzoo aims to provide the best independent consumer market data across all game platforms and business models. Newzoo also operates the global B2B portal Gamesindustry.com and publishes the bi-annual Games Industry Black Book. Clients include Codemasters, RealGames/Zylom, Blizzard, EA, Nexon, Frogster, France Telecom, RTL Group, ShandaGames, Gamania.www.newzoo.com.
GlobalCollect is the world's premier Payment Service Provider of local e-payment solutions for international Customer Not-Present channels such as internet, mail and telephone orders, and specializes in a wide range of industries such as travel, ticketing, telecommunications, retail, publishing, portals, online gaming, and digital content. Through a single-interface online payment platform, we offer access to an unrivalled portfolio of local and international payment methods in over 200 countries, including all major credit and debit cards, direct debits, bank transfers, real-time bank transfers, eWallets, cash at outlets, prepaid methods, checks, and invoices.
Managing Director Newzoo
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