Givex Gift Card Programs, SKU Loyalty Certified to PCCharge
TORONTO, July 22 (AllPayNews.com) - Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs, announced today that Givex SKU Loyalty has been certified with VeriFone's PCCharge software.
Givex's SKU (Stock-Keeping Unit) Loyalty Program captures valuable customer data with each transaction. Merchants using PCCharge as middleware can now automatically reward customers with points, discounts or free items for the purchase of specified products and track purchases using Givex's comprehensive reporting. For merchants in the Hospitality industry, this certification also adds the ability to tip using gift card funds.
"We're pleased to offer SKU Loyalty to PCCharge users," says Karen Budahazy, Executive Vice President, Givex. "This functionality will help many businesses understand customer preferences better and give customers incentives to re-visit," says Budahazy.
PCCharge is a PABP-validated solution for PC or PC-based POS systems and features many security safeguards and anti-fraud controls that help merchants achieve PCI (Payment Card Industry) compliance.
"PCCharge is a cost-effective solution for businesses from all industries and SKU Loyalty is another key element for integrators to build into their applications," says Robbie Lopez, VeriFone Senior Vice President General Manager, Software Solutions. "Givex's enhancements will have broad benefit for many businesses."
In addition to gift cards, Givex also provides other solutions for all aspects of a merchant's business including: loyalty cards, e-gift certificates, frequency cards, returns cards, employee incentives, expense accounts, promotional cards and coupons.
Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com