Givex SKU Loyalty Now Available for Microsoft RMS

HOLLYWOOD, FL, May 31 (AllPayNews) - Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs, announced today at the Loyalty Expo 2009 the successful addition of the SKU (Stock Keeping Unit) Loyalty option for Givex clients using the Microsoft Dynamics Retail Management System (RMS). Givex's SKU Loyalty Program captures useful customer data with each transaction. Merchants can reward customers for the purchase of specified items and track purchases using Givex's comprehensive reporting.

With Givex SKU Loyalty, RMS users can easily run innovative promotions themselves, such as bonus points for featured items, buy-one-get-one-half-off or get the 11th item free after 10 purchases. In addition to creating competitive advantage for the merchant, SKU Loyalty also provides opportunities to further engage the customer.

"Understanding the purchasing behavior of your most profitable customers and giving them incentives to deepen their relationship with your brand is critical," says Karen Budahazy, Executive Vice President, Givex. "SKU Loyalty is a fundamental component and we're excited to offer it to RMS users. By combining the capabilities of SKU Loyalty with other tools such as email campaigns or couponing, businesses can open up new dialogue with the customer and make the relationship mutually beneficial," says Budahazy.

Givex also provides solutions for all aspects of a merchant's business including: gift cards, loyalty cards, e-gift certificates, frequency cards, employee incentives, expense accounts, promotional cards and coupons.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at