Go Mobile 2009 to Focus on New Trends, Best Practices in Mobile Marketing

SmartReply, Mobile Marketing Leader, Selected as Exclusive Industry Partner for Mobile Event

SAN FRANCISCO, April 29, 2009 (AllPayNews) — SmartReply, the country’s largest mobile advertising network and mobile solutions provider, will represent the industry as the only mobile marketing partner at Go Mobile 2009 in San Francisco, May 3-5, 2009. The conference represents the leading edge of thinkers and decision makers from across the mobile ecosystem.

As the mobile industry continues to grow rapidly in subscribers (298 million in the US and Canada before 2010) and revenue potential (mCommerce revenue grew 65.6% last year), the Go Mobile event will discuss new ideas, best practices and the next turning point for the mobile industry. The conference, hosted by Frost & Sullivan, brings together innovators and leaders from every corner of the mobile and wireless industry. SmartReply’s involvement with Go Mobile 2009 reinforces the company’s leadership position, and commitment to advancing the adoption of the mobile channel as a valuable medium to marketers and consumers.

SmartReply was selected as the exclusive industry partner to manage the mobile marketing portion of the conference agenda, handling in-conference SMS polling as well as demonstrating new interactive mobile initiatives. Go Mobile - text to 31989 was created by SmartReply exclusively for the event.

SmartReply’s Vice President of Mobile Services, Chris Torbit, will be anchoring the mobile marketing and advertising panel discussions. SmartReply is also providing the express consent and dedicated opt-in microsite for the conference, http://www.expressconsent.com/gomobile, delivering welcome and additional messages to attendees’ mobile devices throughout the event.

“We consider SmartReply as a leader in the mobile marketing field,” said Todd Day, Industry Analyst at Frost & Sullivan, Go Mobile 2009’s host. “Every year, we assemble the best of the mobile industry at Go Mobile, and chose SmartReply as our mobile partner in 2009.”

North America’s leader in mobile marketing for top retail brands since 2001, SmartReply recently completed its acquisition of mSnap, the largest SMS advertising network in the United States, allowing the company to deliver targeted, relevant mobile messaging on an unprecedented scale. The combination of SmartReply’s leading voice and SMS technology platform and mSnap’s vast network represents the largest capacity for comprehensive mobile marketing communications in the United States today.

Go Mobile 2009 will be held May 3-5, 2009 at the Grand Hyatt in San Francisco. The highly interactive event was created to assist decision makers in defining their organizations’ mission critical mobile and wireless strategies. For more information or to arrange an interview to discuss the growth potential of mobile, please contact Vanessa Horwell at 305.749.5342×232, vanessa@thinkinkpr.com or visit Go Mobile 2009.

About SmartReply

SmartReply is North America’s largest provider of mobile marketing services for top retail brands, and controls the nation’s largest SMS mobile advertising network with over 1,150 radio, print, and cable television station partners, and the ability of reaching 200+ million mobile users per week. Visit http://www.smartreply.com or call (800)-785-6769.

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