How to Reach Consumers With Extreme Buying Power: Attend Marketing to the Mass Affluent Forum - June 26-27, 2006 in Los Angeles

NEW YORK, June 13 /PRNewswire/ -- On June 26-27, Strategic Research Institute will hold the 2006 Marketing to the Mass Affluent Conference at the Bel Age in Los Angeles. The 2-day conference will focus on the market segment worth trillions in spending power, the Mass Affluent. Topics that will be covered include successfully reaching the Mass Affluent through online and experiential marketing tactics, turning your product line into Mass Affluent must-haves, effectively identifying who is really spending and on which items in the U.S. and how to successful market to Mass Affluent children - Millennials and Gen-Y's, In addition, Mercedes-Benz and Toyota's affluent marketing division will discuss vehicle purchasing trends of the Mass Affluent. In addition, featured presentations will be provided from the following prominent companies: MasterCard International, Starwood Hotels & Resorts, and This unique forum will provide marketing executives the opportunity to network with leaders from a variety of industries, while sharing ideas on how to effectively tap into the Mass Affluent segment's extreme spending power.

Conference highlights will include:

-- Learn who is really spending money in the U.S. (HINT: It is not who you

-- Understand the Mass Affluent value system: learn how their spending
differs from the rich/upper tier market

-- Master effective methods for transforming a standard product into a
Mass Affluent "must-have" item

-- Build brand loyalty among the Mass Affluent through mass customization

-- Win over Mass Affluent consumers with fresh, alternative techniques
including buzz, viral, and Internet marketing

-- Recognize the importance of Marketing to Millennials and Gen Y's: the
influential, consumption-focused children of the Mass Affluent

Featured Speakers include:

-- Chris Jogis, Vice President, U.S. Brand Development, MASTERCARD

-- Lisa Holladay, Marketing Manager, MERCEDES-BENZ USA

-- John Peyton, Senior Vice President, Customer Marketing, STARWOOD HOTELS

-- Greg Ralston, Managing Director, Sales & Marketing, CHATEAU

-- Bill Flatley, Chief Marketing Officer, FORBES.COM

-- Mark Lucas, Strategic Planning & Research Manager, Affluence,
Retailing, and Technology Strategy, TOYOTA MOTOR SALES, USA

-- Richard Cran, Vice President, Global Branding, MURAD


-- Marion Lowry, Advertising Director, West Coast, DEPARTURES Magazine

-- Lexi Noble, Business Development Director, JACK MORTON WORLDWIDE

To view the full program agenda and expert speaking faculty of experts or to register:

Log onto:
Phone: 800-599-4950 / 212-967-0095

Please mention priority code DPR001547 when registering.

Tracy Jones
Strategic Research Institute
Phone: 310-649-7896

Source: Strategic Research Institute