New Mobile Applications from AT&T Enable Small Businesses to Tap the $68 Billion Mobile Payments Space

AT&T and AprivaPay™ Create ‘Virtual Storefronts’ in the Field, Enabling On-the-Go
Acceptance of Credit and Debit Card Payments via Mobile Phones

DALLAS, July 7, 2010 (AllPayNews) — Furthering its commitment to small businesses, AT&T* today announced that it has joined forces with Apriva, a leader in the wireless payment industry, to deliver new mobile payment applications that can enhance productivity and cash flow. The applications, AprivaPayTM and AprivaPay Professional, turn smartphones into point-of-sale devices that accept credit and debit card transactions. AT&T is the first wireless carrier to provide mobile point-of-sale solutions from Apriva.

According to Generator Research, an independent market research firm, the worldwide mobile payments market is expected to grow from $68 billion in 2009 to more than $600 billion by 2014, a compound annual growth rate of more than 50 percent over the next five years. The Apriva applications provide small businesses with a reliable and secure vehicle to seamlessly tap into this growth.

“Sales increase when small businesses accept payment cards,” said Michael Antieri, president, advanced enterprise mobility solutions, AT&T Business Solutions. “And given that an overwhelming majority of small businesses use smartphones, offering a mobile application that ties together payment cards and smartphones makes perfect sense. By offering these new mobile applications from Apriva, AT&T is helping small businesses create ‘virtual storefronts’ in the field, enhancing cash flow while minimizing back office processes such as billing.”

AprivaPayTM is a browser-based application that enables businesses to process credit and debit transactions through the browser of their mobile phones. AprivaPay Professional is a full featured application that is downloaded directly onto a smartphone. Additionally, the service can be integrated with an optional card reader and a receipt printer, allowing businesses to obtain the financial benefits of “card present” transactions, along with printing receipts.

Apriva is a leader in wireless payment processing. Its wireless technology is utilized by most major banks, as well as governments around the world. For more information on AprivaPay™ and AprivaPay™ Professional from AT&T visit www.att.com/apriva.

Small and medium businesses interested in learning more about AprivaPayTM from AT&T and other mobile applications can visit the Small Business Mobile Application Recommender Tool (SMART) at www.att.com/SMART to identify which mobile application is right for their business. AT&T has added AprivaPay to its portfolio of AT&T mobile applications and authorized users can conveniently purchase it directly from AT&T via this online self-service tool.

For more information on AprivaPay™ and AprivaPay Professional from AT&T visit www.att.com/apriva.

Small businesses looking to find information about other AT&T products and services can visit www.att.com/smallbusiness. For free business resources such as webinars, white papers, training, case studies and best practices, they can visit www.att.com/smallbusinessinsite.

Additionally, real-time information can be found on the AT&T Small Business Facebook page (www.facebook.com/ATTSmallBiz) and Twitter channel (www.twitter.com/smallbizInSite).

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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