PacNet Services Reports Major Upswing in Ecommerce Transactions
PacNet Services, an international payment processing company with representation on six continents, reports that for the first time, online direct commerce has begun to keep pace with direct mail as the channel of choice for their clients both in North America and around the globe
Vancouver, BC (PRWEB) June 21, 2012
PacNet Services, an international payment processing company with representation on six continents, reports that for the first time, online direct commerce has begun to keep pace with direct mail as the channel of choice for their clients both in North America and around the globe. It used to be that the strongest international conversion rates, hence the highest volumes, were enjoyed by PacNet’s direct mail clientele who tailored their messaging for customers in each individual market. However, PacNet reports that they are currently witnessing a major upswing in ecommerce transactions as more online retailers learn to tailor their websites, offers and payment options to better appeal to their target demographics in key markets.
As noted on yStats.com, the international B2C ecommerce industry generated between $400 billion and $600 billion in 2010, and it’s estimated the market will generate somewhere from $700 billion and $950 billion in 2015. In addition to helping clients perfect ecommerce campaigns for markets around the globe, PacNet finds itself partnering with companies that service the ecommerce space: fulfillment houses such as a2b Fulfillment, and companies like Lime Light CRM, which provide campaign management and transaction processing for direct response marketers. The steady expansion into ecommerce related services will likely continue as online sales increase in popularity in all markets. “Direct mail volumes remain strong and steady, and we don’t anticipate that changing – what is interesting is that ecommerce is really blossoming as an additional channel for merchants who are looking to expand their reach in international markets”, says Renée Frappier, Director of Marketing for PacNet.
PacNet Services is adept at helping clients translate successful domestic business models into business that succeeds in multiple countries. “For years, we’ve been assisting our clients as they enter new markets at home and around the globe – we typically see clients who only need to make a few tweaks to their domestic campaigns in order to sell internationally”, notes Brendan Mahar, VP of Sales , Business Development for PacNet. “Success in one international market normally provides the impetus for further expansion - our granular knowledge of both major and developing markets around the globe dovetails nicely with international growth. And that skill is so salient now, we’re realizing tremendous success with merchants who are interested in perfecting their campaigns for international appeal”.
PacNet offers a diverse range of both traditional and electronic payment services for e-commerce, direct mailers, publishers and more. Some of the payment facilities offered by PacNet include credit card processing in 130 currencies, direct debit, EFT, ACH, check processing and bank transfer collection from the US, UK and around the world. PacNet also initiates outgoing payments by check and EFT for refunds, rebates, commissions and royalties in both major and developing markets worldwide.
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