Plimus Protects Online Vendor Revenue and Streamlines Purchase Processes

New Transaction Fraud Detection Solutions from 41st Parameter Compliment Existing Plimus Capabilities for State of the Art Protection

Fremont, CA (AllPayNews) September 20, 2010 - Plimus, Inc., the leader in complete, configured and connected e-Business hosted solutions today announced a partnership with 41st Parameter to provide enhanced card-not-present fraud detection services for Plimus’ global customer base of 55,000 online vendors and affiliates selling digital goods and services. Plimus selected the FraudNet for Transactions solutions from 41st Parameter based on its proven effectiveness at global e-Commerce, the fast time-to-benefit afforded by the hosted service model, and the company’s deep expertise in risk management for online commerce. These new capabilities will augment the existing knowledge-based Plimus fraud systems which are built on over a decade of processing history.

Every day the Plimus e-Business platform manages thousands of transactions for vendors and shoppers around the world. Plimus prides itself on ensuring that every possible shopper transaction is fulfilled, while understanding that purchase transaction fraud is always a serious matter for vendors. The immediate fulfillment of orders for digital goods and services means that Plimus must be especially vigilant at identifying and stopping fraudulent orders and protecting its vendors. By extending its fraud prevention capabilities with 41st Parameter solutions, Plimus’ customers will benefit from lower false positive rates associated with delay or rejection of suspected fraudulent orders which in turn will increase revenue for its customers while lowering chargeback expenses.

“Digital goods and services is a rapidly evolving market, as are the attacks being directed against these vendors,” said Pete Selda, CEO at 41st Parameter. “By partnering with 41st Parameter, Plimus is demonstrating commitment to safeguarding its customers’ revenue streams by implementing the most advanced fraud detection solution available.”

Added Charles Born, VP and Head of Marketing at Plimus, “The continuing merger of commerce and content on the social Web and the evolution of e-Commerce 3.0 are leading the need for more effective processes for preventing and detecting Internet fraud. We are pleased to be partnering with an innovative leader like 41st Parameter in protecting our customers and their product brands and making the Internet an even safer place to conduct business.”