Postec and Mocapay to Deliver Mobile Loyalty and Gift Programs to Diverse Group of Retailers

Mocapay Mobile Suite Expands Reach into the Channel Market

DENVER--(AllPayNews) -- In today’s economic climate, retailers must find relevant and creative ways to engage their consumers in and out of the store. Today, Mocapay has announced a strategic partnership with Postec, Inc., a premier independent provider of custom point-of-sale solutions and award-winning support services, to mobile-enable gifting and loyalty programs for their customers. For the first time, merchants using Postec will be able to connect with their consumers in a completely new way. By using Mocapay’s mobile suite, merchants are able to launch mobile payments and deliver promotional offers before, during and after encounters in the store allowing for ongoing engagement with their customer.

“Retailers that are not developing a strong mobile marketing strategy are going to miss the boat. Our partnership with Mocapay is the perfect marriage combining Mocapay’s software-based point-of-sale technology with our solid customer support strategy,” said Sam Reynolds, executive vice president, Postec. “point-of-sale equipment is a very serious investment for our clients, and the beauty of Mocapay’s solution is that it is based on Software-as-a-Service (SaaS) technology so it can be uploaded quickly and cost-effectively to any existing point-of-sale system. More and more retailers are harnessing the mobile channel as an additional revenue stream to expand their brand and retain fickle customers.”

Postec will use Mocapay’s mobile suite – mMarketing, mLoyalty, and mGift – allowing its retail customers to leverage the mobile channel and support existing marketing and sales strategies. Mocapay is the industry’s only patented, secure, mobile payments solution that conducts transactions in a multichannel environment; it enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location. The tokenization architecture ensures every mobile payment transaction is executed simply and securely with a one-time use and perishable authorization code.

Merchants using Postec’s point-of-sale equipment can leverage the Mocapay mobile suite to allow customers to find the nearest store location, pay using their mobile phone, view transaction history and check account balance, and reload their mobile accounts while on the go. Retailers will be able to send promotional messages and coupons nationally or regionally to customers or even to consumers at specific stores. Additionally, customers will be able to participate in mobile gifting, enabling people to send digital gifts from their mobile phones to friends and family. Tapping a wide range of retailers from stadiums to resorts, Mocapay’s mobile suite will deliver a comprehensive mobile marketing solution for Postec’s customers that can be scaled up or down and tailored for individual retailer needs.

“Our partnership with Postec emphasizes our commitment to expanding our reach into the channel market and providing our partners with an end-to-end mobile suite for retailers of every size,” said Kevin Grieve, CEO, Mocapay. “We are excited to be working with a partner such as Postec which demonstrates the sophistication and versatility of the Mocapay platform. Through this partnership, Postec is able to take advantage of the Mocapay solution to deliver value to new and existing customers with ease. We have had a tremendous adoption rate with our mobile suite and we believe that this strategic relationship will be a great success.”

About Mocapay

Mocapay is a mobile experience platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses these merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

About Postec

Postec, Inc. is a premier independent provider of custom POS solutions and award-winning support services. Offering top-of-the-line hardware and software, custom-designed solutions and the best support system in the industry, POSTEC delivers unrivaled value to its customers. POSTEC operates out of 4 regional offices in Atlanta, GA, Charlotte, NC, Greenville, SC, and Knoxville, TN, delivering professional 24/7 service and support via a secure remote access network. Its customers span a range of segments including restaurants, stadiums and parks, hotel and lodging, resorts, and retail. For more information and to contact POSTEC, visit www.postec.com.

Contacts
104 West Partners for Mocapay
Johanna Erickson, 720-341-4618
Johanna . Erickson@104west .com