Prepaid Cards Utilizing POSA Technology Launched at Toys”R”Us Japan

Prepaid Cards Utilizing POSA Technology Launched at Toys”R”Us Japan

ATLANTA – (PaymentsMarket) – InComm, the industry leading marketer, distributor and technology innovator of stored value gift and prepaid solutions, via InComm Japan KK (headquartered in Shinagawa-ku, Tokyo) announced today that the introduction of point-of-sale activation (POSA) technology has been completed at Toys“R”Us®-Japan, Ltd. (Toys“R”Us), the leading resource for kids, families and fun throughout Japan (headquartered in Kawasaki-shi, Kanagawa).  Nintendo and iTunes prepaid cards utilizing the POSA technology are now on display and available for sale at all Toys“R”Us stores across Japan. 

Nintendo prepaid game cards can be used to purchase game software for the Wii, Nintendo DSi or Nintendo 3DS™. The iTunes cards are predominantly used for the purchase of music, movies, games, and applications through the iTunes store.  The POSA technology allows Toys“R”Us Japan to carry inventory and display cards without the risk of theft since the inventory is not active until after the purchase is completed.

“We believe this successful launch is going to deliver an efficient mechanism for Toys“R”Us to sell a variety of prepaid products,” said Frank Monaco, Vice President of International. “Based on this installation, we are working together closely to bring additional products to the market. The trend is such that consumers are downloading digital content, and with the new POSA technology, Toys“R”Us Japan can now make it easier for customers to purchase prepaid cards. Available at the display in all Toys“R”Us stores and in the most popular denominations, the shopping experience is both convenient and enjoyable.”

“This successful launch with Toys“R”Us Japan also benefits our product partners in the US and across the globe,” said Takumaro Arai, Country Manager of InComm Japan. “We are very excited to bring together both retailer and product partners offering the opportunity of international expansion.”

Toys“R”Us plans to gradually expand the selection of prepaid cards that utilize POSA technology.

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $13 billion in retail sales transactions processed in 2010, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers, while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Minnesota, Oregon, and Texas. To learn more about InComm, visit www.incomm.com or call (800) 352-3084.  Visit InComm Japan at www.incomm.co.jp.

Media Contact in English                            Media Contact in Japanese

Jenn Boutwell                                                 InComm Japan/PR dept.

jboutwell@incomm.com                                             +81-(3)-6459-3160

770-882-2240                                                Incomm-japan@incomm.com