Pure Vanilla Exchange Announces Agreement With NATS for Payment Option

NEW YORK, NY -- (www.AllPayNews.com) -- October 03, 2006 -- Pure Vanilla Exchange, Inc. ("pV") (PINKSHEETS: PVNX), the leading anonymous online payment solution, announced today its agreement with NATS, making it the most recent processor available through the leading affiliate program software provider.

Completing the integration into NATS puts pV well on its way to becoming the most convenient payment processing company for the Adult industry. NATS is one of the industry's most widely used affiliate back-end programs and this addition will allow all NATS-based affiliate programs to accept Pure Vanilla as payment option on their sites. Customers will enjoy the convenience of using the Pure Vanilla anonymous solution to obtain content from such providers as SmashBucks and Wild West Cash, as well as many others.

Adding the pV payment option gives customers a safe, anonymous way to pay for adult sites without having to compromise their identity or credit card information.

Easton at Wild West Cash said, "We are always excited about adding new ways for our affiliates to cash in on their hard-earned traffic. Pure Vanilla made adding this new payment feature a snap and were diligent in the entire setup process."

Steven Yevoli, CEO of Pure Vanilla, added, "I am thrilled that Pure Vanilla is now available to NATS merchants. The convenience of our anonymous payment solution, alongside the free traffic, makes pV an obvious choice for all site operators and affiliate programs."

About Pure Vanilla Exchange, Inc.

pV is the leading provider of anonymous online payments through its ubiquitous stored value card and payment solution specifically designed for secure purchases. Through its patent-pending technology, consumers can purchase content by either funding an online account or by purchasing a pV card.

pV addresses the challenges faced by many online merchants in the Adult Industry. With issues such as rising chargebacks, fraud, excessive processing fees and latency to receive funds, pV resolves all of these concerns by providing zero risk transactions, competitive fees and funds received within as little as 96 hours. Best of all, pV creates a whole new stream of incremental revenue without additional costs to online merchants. Since pV owns the network in which it both activates and processes all of its transactions, the costs are dramatically less than any other company in the payment processing industry. pV provides a solution that is competitive on multiple levels, enhancing the value to merchants who accept pV and consumers who use pV.

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For More Information, contact:
Pure Vanilla Exchange, Inc.
(212) 991-1047 x113

SOURCE: Pure Vanilla Exchange, Inc.