Running Loyalty and Gift Card Programs Just Got Easier
StickyStreet.com gives small and medium-sized business owners an inexpensive and easy-to-use solution to jumpstarting new loyalty and gift card campaigns
ARLINGTON, Va., Nov. 6, 2008 (AllPayNews.com) — It’s no secret why almost every major retailer offers gift cards and loyalty programs - they are a simple and profitable way to find and retain customers. However, it’s also not a secret why small and medium-sized businesses have largely stayed away from these promotions - while larger stores can afford to set up and maintain the technical side of the campaigns, smaller companies struggle with the logistics and the start-up expenses.
It’s a problem that Anthony Angell and Tiago Soromenho ran into in 2005 when consulting with small businesses. They realized what was needed was a web solution that would allow businesses to keep track of loyalty programs in an inexpensive manner and that would allow customers to check their loyalty points and gift card balances online. Having found no such existing service, they decided to build their own.
As soon as they had finished developing the online software-as-a-service (SaaS) application to solve the problem for their clients, other businesses of all sizes and from all around the world were already lining up to get on board.
Three years later, the pair has launched StickyStreet, the new name for the hip and user-friendly online service that helps small business and franchise owners to make their gift card and loyalty campaign dreams a reality.
“As they say, necessity is the mother of invention, and there was a great need among these business owners for a way to swing these customer promotions without using a lot of time, money, and resources,” said founder and CMO Angell. “The largest retailers have had an advantage in many respects in the past, but with Web 2.0 applications like this one, small businesses are increasingly able to play in the big sandbox.”
StickyStreet is distinctly different than their competition, which often require multiple consultations, costly reconfigurations, proprietary products, and high entry costs. StickyStreet, on the other hand, is completely web-based, hardware-free, and doesn’t charge transaction fees. The structure of the service also allows companies to mix-and-match an unlimited number of campaigns to fit their unique needs. Companies aren’t even required to use physical plastic cards.
In addition, Angell and Soromenho are determined to make their company extremely user-friendly, with a sleek and intuitive interface, an irreverent tone that purposefully avoids marketing jargon, as well as an unusually warm and accessible customer service desk.
“We already know that we have a service that people want and need,” said Angell. “We saw our new challenge as making our site as fun and easy to use as possible. We love what we do, and I think our enthusiasm seeps through people’s computer screens.”
Since its launch, the gift card and loyalty campaign company has attracted a number of diverse clients from around the globe - from a tiny dress shop in Mexico City, to a bike shop in Australia, to large metrics companies in New York City. In fact, the company’s love of innovation and coloring outside the lines are rubbing off on their customers.
“One of the best aspects of our service is that our campaigns leave a lot of room for originality and creativity,” said founder and CTO Soromenho. “Every week we’re delighted by some new way that a client has found success using our service - a way that we had never before imagined.”
For more information, visit http://www.stickystreet.com.