Scalera Named VP of Retail Marketing for InComm
ATLANTA (AllPayNews) -- InComm, a leader in sales and marketing of prepaid products and transaction processing, has announced that Peter Scalera will join InComm's executive team as vice president of retail marketing, reporting to executive vice president of business development Mark Leonard.
InComm's new retail marketing team will be responsible for ongoing category management, driving promotional opportunities at retail and prepaid merchandising strategy and execution. Scalera will be responsible for developing an execution team across multiple retail channels. He will be engaging a cross-functional team with a particular focus on support for the national sales team.
"Peter's extensive experience with in-store marketing and boosting same store sales makes him a great fit for InComm," said Leonard.
Scalera's experience spans more than 25 years in marketing and sales leadership roles in consumer packaged goods and technologies for Fortune 500 companies. He most recently served as vice president of sales operations for the North America Consumer Digital Group for Eastman Kodak. In addition, he worked at Kodak and SC Johnson & Sons as team vice president for Walmart.
Atlanta-based InComm is a marketer, distributor and technology innovator of stored-value gift and prepaid products using its point-of-sale (POS) transaction technology and payment solutions to "revolutionize" retail product sales and customer experiences. With nearly $10 billion in retail sales transactions processed in 2009, InComm is a major provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 150,000 retail locations the products and services their customers demand.