Shopatron Supports Charity and Great Triathlon Brands

Shopatron executives set to participate in the Wildflower Triathlon to benefit Lifewater International

San Luis Obispo, CA (AllPayNews) April 2, 2010 -- Shopatron, the leading provider of retail-integrated eCommerce, announced today that three executives will be taking part in the Wildflower Triathlon as “Team Lifewater 0.5.” They will be participating to raise funds for Lifewater International, a non-profit organization committed to providing safe drinking water and adequate sanitation for communities in developing countries.

Shopatron is located in San Luis Obispo, California, an area renowned for its beautiful weather and healthy lifestyle, where exercise can be a regular part of the workday. A typical lunch break can involve a 20-mile bike ride through quiet county roads.
The Wildflower Triathlon takes place in the region, at Lake San Antonio from April 30 to May 2, 2010. Shopatron will be represented in the Long Course event by Brian Clausen, Senior VP of eCommerce (running), Mark Grondin, Senior VP of Marketing (cycling) and Brad Rubin, VP of Operations (swimming). Brian, Mark and Brad all train and will compete in gear from various Shopatron clients, including Zoot (K2 Sports), 2XU, Quintana Roo, Sugoi, Cannondale and Louis Garneau apparel, Mizuno and Brooks footwear, Aqua Sphere goggles, Ritchey, Cane Creek and Tri-Flo bike components and Thule transportation equipment.

According to USA Triathlon (USAT), multi-sport participation in the United States is at an all-time high, and Shopatron is seeing similar growth from client triathlon brands. Triathlon-related brands have produced 45% more sales in the last year on the Shopatron network, with a 49% increase in unique customers.

“We use Shopatron for several reasons” stated Matt Burdick of K2 Sports. “They have a thorough understanding of eCommerce for brands and they understand our industry. And Shopatron constantly works with us to improve our retail relationships, which allows us to sell more of our products to their benefit. This is important to us as K2 Sports continues to launch brands on the Shopatron platform.”

“Our goal has always been to help our manufacturers sell more,” said Ed Stevens, Founder and CEO of Shopatron. “We currently have over 5,000 retailers on the Shopatron platform in the sporting goods industry that can fulfill orders for our great triathlon brands. As the demand for product increases and online sales go up, retailers stock more to service both online and in store orders. This is a win-win for everyone, even the customer, who ultimately gets more product availability in their local store”

Those interested in supporting Shopatron’s Team Lifewater 0.5 can contribute to the effort at www.firstgiving.com/lifewater05. Lifewater is hoping to fund four water wells, helping thousands of people, through sponsorships in this year’s Wildflower event.

About Shopatron
Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.