Summit Spotlights Hottest Trends in Mobile Entertainment Content and Application

iHollywood Forum Announces 12th Mobile Entertainment Summit(TM) on September 11, 2006;

LOS ANGELES--(AllPayNews)--Aug. 28, 2006--iHollywood Forum, Inc. today announces the lineup for its 12th Mobile Entertainment Summit (www.ihollywoodforum.com), focusing on the wireless technologies and content transforming the U.S., European and Asian mobile entertainment marketplaces. Mobile Entertainment Summit takes place on Monday, September 11, at the Wilshire Grand Hotel in Los Angeles, from 8 am to 7 pm.

The Mobile Entertainment Summit is the largest gathering of the mobile entertainment industry in North America attracting over 600 attendees, and providing compelling keynotes, panels, case studies, exhibits, and exclusive networking sessions.

Keynote speakers from this year's lineup include Howard Handler, Chief Marketing Officer at Virgin Mobile and Mr. Xie Feng, Chief Executive Officer at ASPire Holdings. Mr. Handler joined Virgin Mobile as Chief Marketing Officer in January 2003. He leads all of Virgin Mobile's branding, promotion, publicity, consumer marketing, content development, and retail sales efforts. Mr. Xie Feng is responsible for recommending data, services and applications for distribution for CHIINA MOBILE, the largest carrier in China. He will address an overview of the China Market and business opportunities for distribution of content, services and applications in China with over 400 million handset users.

Wireless carriers, entertainment companies, handset makers, developers and other high-level attendees will consider the future of mobile entertainment in engaging and informative presentations. Panels will include: A keynote presentation entitled, Content Business Opportunities in China; Social (Mobile) Networking; The Rise of Mobile Networking; Case Study: Experiencing Mobile Cinema with the New Sony Ericsson M600i and Actimagine Video Codec; Battle for Video Mindshare; Mobile Music Update; Making Money from Messaging; Games Go On; Creating for the small screen; and mCommerce for mContent.

Registration for this year's Mobile Entertainment Summit includes:

-- The latest intelligence on the new MVNOs, including a keynote by Virgin Mobile Chief Marketing Officer Howard Handler; the cutting-edge in mobile video, led by iHollywood's new digital media analyst Josh Martin.

-- Two panels on mobile video that will be led by iHollywood Digital Media Analyst Josh Martin. Martin will also have original research data regarding mobile video

-- A binder of research briefs from other top analysts from iHollywood, Jupiter/Kagan, NPD Group, Juniper Research, Parks Associates, iSuppli and other research partners.

-- The event attendee list.

-- Abundant food and drink, including breakfast, lunch and coffee breaks.

Featured speakers and panelists at the Mobile Entertainment Summit include:

-- Access Hollywood, David Epstein, Interactive Director

-- Actimagine, Andre Pagnac, President and Chief Executive Officer

-- Action Engine, Jim Souders, Senior Vice President, Worldwide Operations

-- Bango, Anil Malhotra, Founder, Senior Vice President Alliances and Marketing

-- Bunim-Murray Productions, Joachim Blunck, Senior Vice President, Digital Content

-- CNET.com, Kent German, Senior Editor, Cell Phone and Handhelds

-- Commerce Tel, Steve Cherry, Chief Executive Officer

-- Comverse, Aviram Bogin, America Vice President, Product Marketing, Content and Applications

-- CoreMedia, Ralf Onken, Business Development

-- Crisp Wireless, Boris Fridman, Chief Executive Officer

-- Crossover Technologies, Eric Goldberg, Managing Director

-- Crown Castle International, Michael Ramke, Vice President, Marketing and Business Development for Modeo LLC

-- Disney Mobile, Mark Young, Head of Business Development and Strategy

-- Horrornet TV/Dark Castle, Kim Bagash, CEO

-- Discovery Communications, Clint Stinchcomb, Senior Vice President and General Manager

-- Entriq, Scott Crowder, Chief Executive Officer

-- Ericsson, Fredrik Borgstrom, Director, Managed Services, Entertainment and Media

-- FAST, Mike Brady, Senior Director, Business Development

-- Flytxt, Carsten Boers, President and Co-Founder

-- Gone In 30 Seconds Entertainment, John Hall, Partner

-- HELIO, Rob Gelick, Senior Director, Media and Community Services

-- India Games, Sean Malatesta, Senior Vice President and General Manager

-- InfoSpace, Kieve Huffman, Vice President, Media Content

-- Javien, Leslie Poole, Chief Executive Officer

-- JupiterResearch / Kagan, Julie Ask, Research Director and Senior Analyst

-- mBlox, Jay Emmet, President, Americas

-- Mercora, Srivats Sampath, Chief Executive Officer

-- Mobizzo (a unit of Fox Mobile Entertainment), Natalie Farsi, Senior Vice President, Content and mCommerce

-- MX Telecom, Alex Moir, Chief Executive Officer, North America

-- MyStrands, Stephen Venute, Vice President, Strategic Alliances

-- MyThum Interactive, Michael Carter, President and Chief Executive Officer

-- Napster, Brad Duea, President

-- Network Live, Andrew Thau, Chief Executive Officer

-- Nokia, Lisa Waits, Head of SNAP Mobile

-- O2, Grahame Riddell, Head of Mobile Content

-- Ogilvy, Heather MacPherson, Managing Director, Ogilvy & Mather

-- PassAlong Networks, Dave Jaworski, Founder and Chief Executive Officer

-- Promptu, Brady O. Bruce, Senior Vice President, Telecom Products and Services

-- QUALCOMM Internet Services, Mike Yuen, Senior Director, Gaming Group

-- Screen Actors Guild, Alan Rosenberg, President

-- Shazam Entertainment, Andrew Fisher, Chief Executive Officer

-- SmartVideo, Tom Parrish, Senior Vice President, Business Development

-- SoapBox Mobile, Vladimir Edelman, Chief Executive Officer

-- Third Screen Media, Heidi Lehmann, Vice President, Content Acquisition and Strategy

-- Trilibis Mobile, Alex Panelli, Chief Executive Officer

-- TV Week, Daisy Whitney, Technology Writer

-- Universal Music Group, Amanda Marks, eLabs, Executive Vice President

-- Vibes Media, Jack Philbin, Co-Founder and President

-- Virgin Mobile, Dominick Tollie, Vice President, Value Added Services

-- Wireless Week, Sue Marek, Executive Editor

-- Yahoo! Inc., Dave Goldberg, Vice President and General Manager, Music

Sponsors and Partners at MES 2007 include:

Platinum Sponsor: Actimagine
Gold Sponsor: mBlox
Silver Sponsor: Bango, Fast, Flytxt, InfoSpace, MX Telecom and
Trilibis Mobile

Bronze Sponsor: Action Engine(R) Corporation, CommerceTel, CoreMedia,
Crisp Wireless, Ericsson, Futuremark Corporation, Javien Digital
Payment Solutions, Inc., Mercora, MyThum Interactive, PassAlong
Networks, Third Screen Media, UK Trade & Investment, Vibes
Exhibiting Sponsor: Imagination Technologies, SDI Media
Contributing Sponsor: NDP Group, UK Trade & Investment
Platinum Partners: Television Week
Research Partners: Chetan Sharma Consulting, iSuppli Corporation,
Jupiter Research, Kagan Research, NPD Group and Parks Associates
Media and Association Partners: Business Wire, Conference Guru, Excite
Media Group, Internet Video Magazine, Insight Media, LAPTOP, Los
Angeles International Short Film Festival, MPEG Industry Forum,
MobileWirelessJobs, NOC, Proxpro, Rogers & Cowan, Screen Actors Guild
(SAG), TelevisionWeek, TextCaster, TV Worldwide, Wireless Week, World
Telemedia

To register for the September 2006 Mobile Entertainment Summit in Los Angeles, please visit http://www.ihollywoodforum.com/MESSept2006-registration.htm

About iHollywood Forum:

iHollywood Forum, Inc.,(TM) based in Los Angeles, CA, produces roundtables and conferences for Hollywood, entrepreneurs and mobile technology professionals. Founded five years ago by business journalist Michael Stroud and his wife Zahava, the company produces seminars on digital entertainment and mobile and wireless applications including Mobile Entertainment Summit(TM), Digital Media Summit(TM), MUSIC 2.0(TM), Digital Living Room(R) and IMPACT!(TM). More information is available at www.ihollywoodforum.com.

Press Contact to RSVP for the Mobile Entertainment Summit:

Complimentary admission for qualified editorial media available through pre-registration ONLY for the Mobile Entertainment Summit. Journalists must apply for press credentials and also RSVP via e-mail intent to attend Mobile Entertainment Summit to Ilana Holmes or Miranda Tan in advance since space is limited. Priority admission will be given to pre-registered press.

iHollywood Forum Press Contact:
Ilana Holmes or Miranda Tan
Excite Media Group, LLC
212-941-8499 x 207
iholmes@excitepr.com

For information about Mobile Entertainment Summit or to arrange speaker interviews:

Zahava Stroud, iHollywood Forum
310-566-7745
zahava@ihollywoodforum.com

Contacts
Excite Media Group, LLC
Ilana Holmes or Miranda Tan, 212-941-8499 x 207
iholmes@excitepr.com