Target Presents David Blaine With a Spectacular Thanksgiving Challenge

Blaine, Target and The Salvation Army Join Forces to Kick-Off the Target 2-Day Sale

MINNEAPOLIS, Nov. 17 ( -- This Thanksgiving, Target and David Blaine will put an exciting new spin on one of the biggest shopping days of the year. Target today presented David Blaine, the world's greatest endurance artist and magician, with one of his biggest challenges yet: escape from shackles while dangling five stories above New York City's Times Square in time for the Target 2-Day Sale. At 10:00 a.m., November 21, Blaine will be hoisted by crane 40 feet above the ground adjacent to Manhattan's Times Square -- on West 46th Street near Eighth Avenue.

Blaine, who will be positioned much like DaVinci's famous "Proportions of Man" drawing, will be spinning continuously, in all directions, while secured in a giant, three-ringed gyroscope. There will be no barriers to protect him from elements like wind, rain, snow or freezing temperatures. His challenge is to escape from the gyroscope in time for the Target 2-Day Sale which begins on Friday, November 24, at 6:00 a.m.

Target and David Blaine are joining together in this endeavor to benefit The Salvation Army and provide a joyful holiday season for 100 deserving children and their families. If Blaine successfully completes this challenge, he will escort them all on a truly magical shopping excursion at Target, at 5:00 a.m. on Friday, November 24 -- one hour before the store opens to the public. Specially chosen by The Salvation Army, each family will receive a $500 Target GiftCard to help kick-off their holidays in a very special way.

David Blaine has accepted this challenge as a way to give back to The Salvation Army, an organization that had a memorable impact on him as a child. Growing up, Blaine received much of his clothing from The Salvation Army. "This is my chance to give back to The Salvation Army and to benefit other families," said Blaine. "It's my goal not only to successfully complete this challenge, but to help give others an extraordinary holiday season."

"We're thrilled to be working with David Blaine -- few people can capture the imagination of the public the way he can," said John Remington, vice president, marketing, Target. "We knew that this incredible event would be a terrific way to kick off the Target 2-Day Sale and open the holiday shopping season in a big way. It also gives us the opportunity to expand our ongoing relationship with The Salvation Army."

About Target

Minneapolis-based Target serves guests at 1,494 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE: TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

Contacts: Target Media Relations
(612) 696-3400

Elisabeth Opalka
Kaplow Communications
(646) 747-3530