TranSend International Announces the United States Debut of the OneSMART(TM) MasterCard(R) Suite at the California Bankers Assoc
California Bankers Association Technology Summit
MESA, Ariz.--(AllPayNews.com)--Sept. 12, 2006--TranSend International today announced that it will introduce and showcase the successful OneSMART(TM) package to the United States at the California Bankers Association Technology Summit. TranSend is a primary sponsor of the event.
Building on the massive rollout of EMV chip banking cards, MasterCard(R) has defined the OneSMART(TM) Web Specification, regrouping both the Chip Authentication Program (CAP) 2004 and MasterCard Open Data Storage (MODS) application, opening the way to innovate personal service. The OneSMART(TM) Web program defines a reader, which allows consumers to make use of services easily via the PC connection from the reader, guaranteeing confidentiality and security.
TranSend co-developed the CAP protocols and co-developed MODS for MasterCard based on its proprietary PocketServer(TM) software. "This development with MasterCard is the culmination of seven years of work," said Eric Atencio, president of TranSend. "OneSMART(TM) is a market-tested and proven product that provides secure e-banking, authentication and online convenience, which creates additional value-added market share for MasterCard Members worldwide." TranSend currently markets in the United States with its own banking product called Pocket Server(TM) Plus. "The advantage for U.S. banks who jump on with OneSMART(TM) now is the differentiating factor of cutting-edge technology that will increase brand recognition and market share for those banks who are early adopters," Atencio added.
OneSMART(TM) MasterCard(R) represents a comprehensive, four-point approach to delivering the promise of smart card technology to members. It covers every aspect necessary to launch a successful smart card program, integrating the key areas of consumer value proposition, market-ready technology solutions, end-to-end implementation support, and global marketing initiatives. With "OneSMART(TM) MasterCard(R)," member financial institutions around the world are given the technology choices, marketing support and critical flexibility they need to succeed. A common theme linking all of these areas is MasterCard's focus on providing maximum flexibility to members wherever possible.
About TranSend International Inc.
TranSend International Inc. is a worldwide leader in "Turning Problems into Profits"(R) for financial institutions. Its PocketServer(TM) and PocketServer Plus(TM) software applications are used to protect their customers against identity theft, phishing and other forms of Web-based fraud. TranSend's CardTouch(TM) is a stored value clearinghouse platform.
PocketServer(TM) and PocketServer Plus(TM), with a growing base of more than 5 million users, provide a convenient and secure online experience coupled with Two-Factor Authentication. Financial institutions have reported a nearly 400% increase in profitability through additional Web-based purchases, and a 50% improvement in customer retention (Card Technology Magazine, 2/15/05). PocketServer(TM) is endorsed by the three leading card associations, and is delivered on both EMV (Europay, MasterCard, Visa) smart cards and smart USB devices.
PortableME(TM) is the brand name under which TranSend sells PocketServer(TM) to the ISP (Internet Service Provider) and consumer markets.
CardTouch(TM) was developed in conjunction with five major financial institutions and certified by a Big Four Accounting Firm. For more than 12 years, CardTouch(TM) has been used for clearing and settling stored value transactions by financial institutions, universities, telecommunications and transportation authorities (approved for use by the U.S. Federal Transportation Administration).
TranSend: "Turning Problems into Profits"(R)
For additional information go to www.transendinc.net
TranSend International Inc., Mesa
Eric Atencio, 480-907-5740, ext. 29