TransUnion and Edgar, Dunn & Company Launch the Revolver Model to Help Financial Institutions More Effectively Market Their Cred

TransUnion and Edgar, Dunn & Company Launch the Revolver Model to Help Financial Institutions More Effectively Market Their Credit Card Products

CHICAGO, Feb. 12 (www.AllPayNews.com) -- TransUnion and Edgar, Dunn & Company
today launched the Revolver Model, the second scoring model to identify
predictive credit behavior characteristics using survey-based data from the
PaymentDynamics(SM) 2007 Preferred Payments Study. The Revolver Model helps
financial institutions determine how consumers prefer to manage their
credit card balances and enables banks to develop custom marketing offers
accordingly.

"The unique nature of the PaymentDynamics product suite is that it is
based directly on consumer preference, which can provide unique insights
versus traditional usage models that rely on past behavior with a single
issuer," said Mary Ann Blotzer, senior consultant for TransUnion.
"Financial institutions can effectively use the Revolver Model in active
credit card portfolio management and in cross selling additional products
to specific consumer segments that usage-based models might miss."

By understanding consumer balances management preferences and credit
card use, marketing managers at financial institutions can improve product
marketing efforts by segmenting prospects and customers and providing
relevant offers and messages to each group. For example, high revolvers
might be interested in services such as balance transfers, or low APR
offers, while non revolvers are more likely to be interested in special
rewards or features.

"The reality for financial institutions is that consumers have an
increasing number of payment options available to them and understanding
their preferences is key in creating product offers, promotions and
messages that resonate with them," said Beth Costa, director at Edgar, Dunn
& Company. "The Revolver Model can help financial institutions address
these issues by providing audience segmentation and communication
strategies that can improve customer acquisition, cross-sell and retention
efforts."

About the Payment Preference Model

The Revolver Model joins the Payment Preference Model as part of the
PaymentDynamics Suite which was introduced in July 2007. The suite is
designed to allow retail banks, financial services companies, credit card
issuers, and card associations to maximize and prioritize direct product
offer strategies across the full payment spectrum of cash, check, debit
cards and credit cards.

About the PaymentDynamics(SM) 2007 Preferred Payments Study

The PaymentDynamics 2007 Preferred Payments Study jointly conducted by
TransUnion and Edgar, Dunn & Company, is the first such study to combine
consumer credit risk characteristics with consumers' choices of all payment
options. This study helps payment providers better understand how consumers
prefer to pay for goods and services, and how consumers' payment behaviors
and preferences shift based on their credit risk profiles.

About Edgar, Dunn & Company

Edgar, Dunn & Company (EDC) is an independent global financial services
and payments consultancy. Founded in 1978, the firm is widely regarded as
trusted advisors in the payments industry providing a full range of
strategy consulting services, expertise and market insight through in-depth
industry and consumer benchmarking. Global capabilities include strategy,
risk management, marketing, profitability improvement, operations, and new
products and technologies. EDC's offices are located in San Francisco,
Atlanta, London, Frankfurt and Sydney, serving clients in over 30 countries
on six continents. More information can be found at
http://www.edgardunn.com/.

About TransUnion

As a global leader in credit and information management, TransUnion
creates advantages for millions of people around the world by gathering,
analyzing and delivering information. For businesses, TransUnion helps
improve efficiency, manage risk, reduce costs and increase revenue by
delivering comprehensive data and advanced analytics and decisioning. For
consumers, TransUnion provides the tools, resources and education to help
manage their credit health and achieve their financial goals. Through these
and other efforts, TransUnion is working to build stronger economies
worldwide. Founded in 1968 and headquartered in Chicago, TransUnion employs
more than 4,000 employees in more than 30 countries on six continents.
http://www.transunion.com/business

SOURCE TransUnion; Edgar, Dunn & Company