The report examines the five varieties of alternative financing, each with its unique promotional and transactional qualities that make it competitive with general purpose credit card transactions. All five varieties represent types that could be put on a credit card, and where most merchants do accept cards. Each represents an opportunity for the merchant to institute a promotion to assist in the sale, and perhaps lower the cost of a transaction as well.
Boston, MA (www.AllPayNews.com ) October 25, 2006 -- New research report by the Mercator Advisory Group examines the emerging sources of promotional credit, delivered in some cases through new alternative credit providers. Topics explored include:
- A new generation of promotional credit offerings thro