Banks Provided with Opportunity to Benefit From Social Media Market by Offering Person to Person Payments Using Recipient’s Social Media ID
TORONTO, April 12, 2010 (AllPayNews) – Provider of mobile financial services CPNI Inc. (CPNI) announced today the latest release of their Phone Authorized Transfer™ solution set, which now offers the capability to address relationships established by social media services, like Facebook and Twitter, via the user’s unique social media identifiers. Simply by entering the recipient’s phone number, email address or social networking ID, bank customers can conveniently send money from their account to another person’s bank account domestically or internationally, using a mobile phone, the web or an ATM.
The multi-ID ability of CPNI’s P2P solution PATsend™ to use a phone number, email address or social media ID offers consumers the highest possible level of mobility and convenience, while empowering banks to maximize the number of potential customers for the service. PATsend provides the opportunity for financial institutions to attract youthful consumers by introducing the capability to utilize social media ID’s to provide even greater convenience for people sending money.
CPNI distinguishes itself from other mobile commerce providers by offering unique, secure, global, bank-centric solutions, with a specific emphasis on remote mobile payments. The ability to use multiple identifiers and multiple channels such as a mobile