Boku, an emerging mobile payment provider, is making a splash in the growing mcommerce market.
The startup is reportedly on the eve of a major partnership with AT&T, which would represent a large step toward the widespread adoption of mobile payment solutions for major wireless service providers.
Additionally, officials with the company expect the newfound popularity to make mcommerce more easily available for mobile consumers. In a recent interview with Mobile Commerce, Ron Hirson, senior vice president of marketing and business development for Boku, explained how the introduction of mobile payments to large telecommunications service providers will impact the cost and use of mcommerce tools for individual users.
"The key ingredients will be lower rates, payment platforms that prevent calls to customer service, robustness of technology so that the uptime and throughput matches traditional payment methods and a ubiquitous experience that works cross-carrier so that publishers' and merchants' customers have the best experience regardless of their provider," Hirson told Mobile Commerce.
As mobile technology continues to evolve, service providers are making moves to introduce mcommerce in a number of different ways. In addition to partnering with Boku, AT&T is also reportedly pursuing an alliance with mobile payment provider BilltoMobile to provide a diverse mcommerce platform for its network of more than 87 million wireless subscribers.